What ratio of optimized anchors for a solid backlinking strategy?

Calculating the ideal ratio in anchor text is a very important part of your SEO strategy, although it is often overlooked. By respecting the right ratio of anchors in your backlinking strategy, you first of all avoid suffering a penalty but you can also easily grab valuable positions on the SERP, so: why deprive yourself of it? As you buy backlinks   you should know the following.

Here are our recommendations:

  • Maximum 3% of the total links must contain anchors optimized on the strategic keywords of your activity.
  • Maximum 5% of anchors designed with a long-tail approach.

The rest of the anchors, or 92% of the rest of the backlinks, are to be divided between raw URLs and URL variants, brand name and various poorly optimized anchors such as ”Click here”, ”Consult our site” , ”Find out more”.

By optimized anchors, we must understand the anchor texts on which everyone seeks to position themselves, in particular via Adwords.

To develop a solid and effective anchoring strategy, carefully observe those of your competitors by targeting all the sites on the first page on your main keyword. Then, analyze the anchor texts of the different pages that emerge via Majestic for example, take the average for each category of anchors, this will give you an index on the temperature of the SERP in terms of the percentage of anchors to set up.

What about internal backlinking?

When we talk about backlinking, we mostly talk about external links, therefore backlinks, which point to the site in question. However, taking internal backlinking into account is also important. Also called internal linking, internal linking allows robots to navigate through your different content and understand its logical and semantic links.

Google penalties related to backlinks

If backlinks represent great opportunities for your SEO, they are nonetheless in the crosshairs of Google! And for good reason: there have been many abuses on the part of SEOs. So be careful, because a strategic error, a bad partner, a sudden acquisition of links or an over-optimization of anchors can be harmful to you.


Since 2012, the Penguin algorithm¬† does not give gifts. Many sites have been penalized because they had many backlinks, but of poor quality! This filter takes into account several criteria to determine whether or not a site practices an “acceptable” backlinking strategy according to Google:

  • the anchors of the links
  • authority of referring domains
  • the theme of the site and the pages
  • how often a site gets new links
  • the ratio between Nofollow and Dofollow links
  • the distribution of Top Level Domain
  • Sitewide links in the header, footer, sidebar, etc.

The different backlinking strategies

To build a successful backlinking strategy, you can (and should) use several methods. The objective is to find the right balance and to remain natural so as not to attract the wrath of the Penguin algorithm, while building a solid and varied link profile as quickly as possible .